
But ... we'll be back.
A few moments ago, the auction for our 100th item (the Missouri Shotglass, story courtesy of Jonathan Lethem) ended. Moment of silence, please. The research phase of the Significant Objects experiment is over; next, we’ll analyze the data. And while we’re doing that, we’ll relaunch the project as a charitable fundraising effort — stay tuned for more details. In the meantime, here’s an overview of the experiment.

Between July 6 (1st story posted) and November 20 (100th auction ended) of 2009, Significant Objects auctioned off $128.74 worth of insignificant doodads and dinguses, netting $3,612.51 for our contributing authors. Perhaps this makes us (Rob Walker and Josh Glenn) sound like the greatest salesmen alive, but we prefer to think of ourselves as quasi-anthropological researchers.
We’d both investigated the What makes things meaningful? conundrum before: Rob’s “Consumed” column for the New York Times Magazine, and his 2008 book, Buying In, analyze the ways branders and designers entice us into valuing certain products; and Josh’s 2007 book Taking Things Seriously (Princeton Architectural Press) documented the manner in which we invest ordinary objects with extraordinary significance by way of autobiographical stories.
After meeting last year, we decided to join forces and run a controlled experiment that would enable us to analyze in as precise a fashion as possible the influence of narrative on what political economists vaguely call the “exchange value” of commodities — not their selling price (i.e., what we paid for insignificant objects) but a less tangible form of expression of value in trade (i.e., what eBay users might pay for significant objects). Narrative transforms the insignificant into the significant — that was our hypothesis. But precisely how does it happen? We wanted to peek inside narrative’s black box.
(more…)








Fri, Nov 20, 2009
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