With the conclusion of the auction for the PBR Bottle Opener + Sean Howe story yesterday, this project passed an astonishing milestone: Total sales have surpassed $1,000. Specifically, we’ve sold 35 objects, purchased from thrift stores and yard sales and the like for a total of $47.75. After our cast of creative writers made up stories about them — and made them Significant — those objects have sold to readers from New York to California, from Texas to Alaska, for a total of $1014.66.
Ponder that for a moment: Stuff once valued at less than $50, converted into stuff that’s worth more than $1,000.
Our hypothesis when started this project in early June was that the Significant Objects, with invented stories attached to them, would “acquire not merely subjective but objective value.”
Looks like that’s being borne out — and frankly at a level well beyond what we would have guessed.
We’re not done, obviously. But this seemed like an important moment to pause and thank again all our writers, our readers, everyone who’s written about the project, and of course all the bidders, for being part of Significant Objects, a great story in the making.