Significant Objects — the meme

by Joshua Glenn | Wed, Jan 27, 2010

ABOUT the PROJECT

An ad for YLighting, from the January 2010 issue of Zink Magazine

There’s no doubt about it. A significant-objects meme has emerged in US culture, recently. I’m not just talking about Orhan Pamuk’s museum. Over at Fast Company, William Bostwick writes: “Maybe it’s the recession (it’s always the recession), but we seem to be going through a phase of self-analysis-through-stuff.” Here’s an ad for YLighting, from the current issue of the magazine Zink. Readers, let us know whenever you spot something like this!

The significance of this object has been invented by the author; see the project description for details. Click here to receive email updates.

About the author:

Joshua Glenn

Joshua Glenn is a cultural semiotics analyst and independent scholar. He is the coeditor of Taking Things Seriously (2007), a collection of ordinary objects with extraordinary significance; and coauthor of The Idler's Glossary (2008). In the '90s, he published the zine/journal Hermenaut; today, he is coeditor of Hilobrow.com.

4 Responses to “Significant Objects — the meme”

  1. William Bostwick Says:

    Yeah, those ads are perfect examples! Another couple I’ve been thinking of lately are the “What’s in my Bag”/”What’s in my Drawer” Flickr photogroups or, kind of, the popularity of a site like The Selby.

  2. Joshua Glenn Says:

    Yes, the What’s in My Bag flickr groups are fascinating. I spent an entire day, not long ago, just searching that group for different brands of hand sanitizer — comparing and contrasting. A pseudo-anthropologist’s dream come true, really. I don’t know The Selby — will have to check it out now. And then there’s Leanne Shapton’s “Important Artifacts,” a book in which SO contributor Sheila Heti features prominently… What else, readers?


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