As I mentioned the other day in my initial post about students in Art Novak’s class at the Savannah College of Art and Design creating Significant Advertising, a surprising number chose the Amoco Yo Yo + Mark Sarvas Story as their subject. I asked why, but I knew the answer: “C’mon, dude … it’s a yo yo!”
Sometimes I overthink things. Anyway, today I present a menagerie of Significant Advertising that leaps off from that story and object. Above is a print ad made by Deaa Bataineh, suitable for, say, an art/culture magazine. Below, a couple of Flash-driven Web ads made by Maggie Russell. These got a very positive response from her classmates (and me of course).
[swfobj src=”https://significantobjects.com/wp-content/uploads/2010/02/yo-yo-1.swf” align=”center”]
[swfobj src=”https://significantobjects.com/wp-content/uploads/2010/02/yo-yo-3.swf” align=”center” allowfullscreen=”false”]
You’ve already seen Alexander Parker’s creation, also Flash-driven. One more of Ms. Russell’s ads after the jump, along with a bevy of print ad solutions to the challenge of advertising a Significant Object.
[swfobj src=”https://significantobjects.com/wp-content/uploads/2010/02/yo-yo-2.swf” align=”center” allowfullscreen=”false”]
Here’s some more proposed print advertising:
Above by Nicky Bickerstaff.
Below by Michelle Wiseman.
Above by Marissa Pierce.
Below by Kelsey Heuvelman.
I was struck by how many of the print ad proposals — often featuring original art by the students — would work really well as editorial layouts. Significant Objects does a fairly good job, I think, of presenting our stories in a visually pleasing manner. But this experience was an eye-opener in terms of considering the graphic possibilities available in print formats.
Readers, what do you think about these presentations? SCAD students would love to know!