The Hypothetical Development project

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S.O. friends and readers, this may interest you:

With collaborators Ellen Susan and G.K. Darby, I’ve launched a new side project: Signage depicting imaginary building uses in New Orleans.

In a nutshell: We’ve identified a number of buildings around New Orleans that appear neglected and seem to have no future. We have devised imaginary future uses (The Museum of the Self, The Loitering Centre, etc.), and are illustrating those and printing onto 3’X5′ signage. These are meant to be “displayed” on the buildings (starting in December), and later in a gallery show (probably in April) in New Orleans.

It’s a comment about “future use” advertisements in the down economy; it’s a new form of storytelling; and it’s fun.

We’re raising money to print the signs on Kickstarter and made what I think is a not-bad promotional video there. In addition to the Kickstarter pitch there’s a further explanation here. Your support is much appreciated; a lot of people have volunteered a lot of time to get it this far, and I truly believe that if we pull it off, it will be delightful. I hope you will take a look. Thanks.


Rob Walker is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and writes the Consumed column for The New York Times Magazine.

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  1. Pingback: Hypothetical Development | HiLobrow

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