As I mentioned the other day in my initial post about students in Art Novak’s class at the Savannah College of Art and Design creating Significant Advertising, a surprising number chose the Amoco Yo Yo + Mark Sarvas Story as … Continue reading
So far in discussing the creations of Art Novak’s advertising students at the Savannah College of Art Design, who devised Significant Ads for select Significant Objects as a scholarly exercise, I’ve highlighted online Flash-based inventions. But many of the students … Continue reading
I mentioned earlier that students in Art Novak’s advertising class at the Savannah College of Art Design, carrying out an assignment to create ads for Significant Objects, were given four to choose from. Among the choices was the Cracker Barrel … Continue reading
Many observers have drawn comparisons between this project and the commercial persuasion business — after all, aren’t ad pros hired precisely to invent significance for stuff, just as our contributors do? (For some examples, see this comment on BoingBoing (and … Continue reading
As I type this, we’re just two stories away from the end of Volume 2 of Significant Objects. As you know, this collection of 50 stories and auctions raises money for 826 National. How are we doing? SO v2 has … Continue reading
Here’s yet another twist on adding an invented narrative to a seemingly low-value thingamabob: Designer Matt Brown bought a pack of 15 plastic horses for a couple of bucks. Then he dreamed up a name for each one, then packaging, … Continue reading
[Tomorrow the auction for Mystery Object with story by Ben Greenman will conclude. When it’s over, we’ll reveal the object (first to the winning bidder, then to everybody else). Meanwhile, here is my case (borrowed from Murketing.com) for this as … Continue reading
Hey, so as of this morning’s auction close, we’re up to $894.54 for 826 National! Pretty good! In other news: In Twitter land the other day we got a nice shout out from @ugly_sauce, which is nice because that’s bARTer … Continue reading
Significant Objects has many obvious virtues — but is it eco-friendly, too? In the early days of trying to drum up traffic, I brought our project to the attention of several eco-blog types. Why? Because we figured that in converting … Continue reading
Still haven’t figured out what to give that Significant Person on your list? Maybe s/he would enjoy Women & Infants Glass With Story By Jeff Turrentine. That auction ends today, so at least you can offer definitive proof that your … Continue reading
Probably you already know this, but it’s not a bad idea to remind everyone that proceeds from Significant Objects v2 will go to 826 National. We recently decided we need to add some kind of running total box to the … Continue reading
All Things Considered hangs out with Josh: Check it out here. And should any NPR listeners find their way here as a result, welcome to the site, there is more about the project here. The Russian Figure + Story By … Continue reading
So far we’ve had six stories contributed to our Fictionaut group, all about this music box. Fictionaut community feedback hasn’t really anointed a clear champion — maybe you’d like to weigh in? The stories (click the title to read) are: … Continue reading
We’ve discussed the intrinsic appeal of some Significant Objects – but what about those objects that lacked such appeal? Things inexplicable, but not in a way that doesn’t necessarily make you want to know more. Sometimes objects like the now-notorious … Continue reading
I don’t believe we ever formally noted that the recent Hammer Bottle Opener + Alexander Chapman Story was our first Significant Object by one of the finalists from our earlier contest with Slate. (The auction ended yesterday, and it went … Continue reading
Just a quick note to observe the completion of the first auction of Significant Objects Volume 2, which actually happened on Tuesday: The Rabbit Candle + Story by Neil LaBute, went for $112.50 (original price $3). An auspicious beginning! Please … Continue reading
In cleverly devising a way of dealing with the Duration Factor, Josh addressed the potential effect on prices of both increased demand (as more people learned about the project) and dwindling supply (as we ran out of objects). It’s assumed … Continue reading
In response to email and queries in this site’s comments about buying a Significant Objects Mug (i.e., because of our project’s mug logo, which Joe Alterio whipped up for us in a hurry when we suddenly decided to retire our … Continue reading
